Trend overview
In today’s world, confectionery is constantly evolving, inspired by new flavors, techniques, and philosophies. Easier access to a wide range of ingredients or trends conquering social media is having a huge impact on what customers are looking for in their favorite confectioneries. Here’s an overview of the latest trends that are sure to have a stake in the confectionery industry in the coming months. From exclusive flavors to innovative production approaches, we track what’s in store for us in 2024 to offer you insight into the freshest innovations and ideas.
Pistachio cream
Pistachio cream is gaining more and more recognition among confectioners. The original flavor of pistachio nuts together with its creamy texture makes it an excellent addition to a variety of baked goods, desserts, or even sandwiches. For several months now, a growing interest in baked goods with the addition of this green cream can be seen — customers most often buy croissants with pistachio filling, as well as doughnuts, cupcakes, or cakes.
Pistachio cream is extremely versatile in confectionery, blending perfectly with a variety of baked goods and desserts. Its delicate flavor and creamy texture give a unique character to such dishes as mazurka, yeast cakes, cheesecakes and cakes. It can serve as both a filling for layering a cake and an attractive decoration.
In desserts, pistachio cream also plays a major role, blending perfectly with ice cream or tiramisu. Its unique taste and intense color give desserts an exotic touch – after all, pistachio cream came to Poland all the way from Sicily. It’s no wonder that more and more pastry shops are implementing baked goods with this paste in their offerings.
Sustainable production
In 2024, confectionery is moving toward sustainable production. Not only taste and aesthetics are no longer important, but also environmental concerns. The pro-environmental trend includes, among other things, efficient water management, the use of by-products from production and plant substitutes, aiming to achieve the so-called clean label. Caring about the quality of the products they offer, confectioners are implementing innovative solutions that promote harmonious development and minimize negative environmental impact.
Plant-based alternatives are becoming increasingly popular, bringing not only new flavors, but also health and environmental benefits. According to the Good Food Institute Europe, sales of plant-based products in Poland between 2020 and 2022 reached an impressive 782 million PLN. Customers are increasingly choosing baked goods based on plant-based ingredients, appreciating their healthier properties and concern for the planet. Baked goods using plant-based ingredients, such as couverture, are becoming increasingly available and tasty, opening up a wide range of options for those seeking alternative dietary solutions.
Check out our guide to reducing environmental impact in the baking business
Return to regional flavors
This year, one of the main trends in confectionery is a return to the roots, namely traditional recipes and regional flavors. As Michal Iwaniuk, creative director of the Belvedere Gourmet Group Confectionery, points out, discovering the richness of culinary culture is a journey through local ingredients that give baked goods their unique character.
However, maintaining high quality desserts based on local recipes and ingredients is an undeniable challenge. Changes in season, weather conditions or even fruit availability can affect the taste and quality of baked goods. Therefore, it is crucial to expand knowledge not only of confectionery itself, but also of related fields, such as knowledge of crops or knowledge of environmental protection and sustainable production.
Sweet treats "without"
In 2024, the “without” trend in confectionery takes on even greater significance. Under this name are products that exclude unwanted ingredients from our diet, such as gluten, lactose, casein or sugar, as well as allergens such as nuts. More and more people are choosing to eliminate these ingredients from their daily diet for a variety of reasons, ranging from food allergies to gluten intolerance to diseases such as celiac disease or diabetes.
Bakery, confectionery and restaurant establishments offering “without” products are gaining popularity, responding to growing market demand. In Poland and around the world, the number of people seeking dietary alternatives is steadily increasing, resulting in a growing interest in baked goods with a low glycemic index or gluten-free sweets. It is worth noting that such trend not only meets the needs of people with specific medical conditions, but is also gaining popularity due to aesthetics, the desire to lose weight and the belief that such diets have a beneficial effect on health.
Although it is not always advisable to exclude certain ingredients without consulting a doctor, more and more people are choosing to join this trend by looking for food alternatives. Healthy ingredients such as sugar-free substitutes, nuts, seeds, and superfoods are becoming increasingly popular in diets. They allow customers to enjoy delicious sweets without sacrificing their health.
Perfect baked goods to suit your facility's needs
In response to the challenges described above, Magorex offers professional solutions for confectioners, enabling precise and efficient preparation of baked goods according to traditional recipes and local flavors. Our products are designed to meet the demands of today’s confectioners, taking care of both the quality, and sustainability of the industry.
Explore all our solutions for bakeries and pastry shops. Download the Magorex product catalog →